‘Full Service’ verses ‘Shoot & Burn’ photographers… what’s the difference, and why do their prices vary by so much?
‘Shoot & Burn’
A ‘Shoot & Burn’ photographer does exactly that – “shoots” beautiful images, taking multiple angles of very few poses. They will do quick re-touching or simple “bulk” editing many times washing out details making skin look plastic. Their last step is to “burn” the images to disk or flash drive. This allows the client to take their images to any printing firm or use their home printer. At the end of a brief photo session you will receive 30+ images of similar-looking, poorly edited photos.
‘Shoot & Burn’ photography can be likened to a fast-food restaurant or a production line – where the photographer serves a high volume of customers, spending only a short while with each one and providing a limited choice of medium to low quality products.
Although they seem to have a successful business, they have the ‘quantity over quality’ model of business, aiming to get a couple hundred of shoots a year. But many ‘shoot & burn’ photographers struggle to make ends meet because in order to get the necessary volume of customers through their doors, they are not charging appropriately for their time and talent.
A ‘Full Service’ photographer takes a different approach. They believe in excellent service as well as providing clients with a full and satisfying experience. They spend a much larger amount of time with each of their clients getting to know them and their individual needs personally guiding them through each step of creating beautiful artwork for their home.
From individual consultations, preparing for your customized photo session, guiding you with posing as well as helping you decide which of your stunning images to display, where to hang them in your home the best way to do so. Your chosen images will be individually re-touched, tweaked and designed into exclusive, high quality products from professional-only print labs. You’ll have tangible prints, wall art and albums you can proudly show off to friends and family and enjoy for years to come.
The ‘full service’ photographer is the ‘fine dining restaurant’ equivalent of photography, where nothing is too much trouble and everything is individually prepared for you from the best quality ingredients!